The online business of teeth whitening has certain prospects. The following is a specific analysis:
Favorable factors
- Strong market demand: According to Statista data, the global oral care market continues to grow and will reach US$60.14 billion by 2028. The global teeth whitening system market is expected to grow at a compound annual growth rate of 6.86%, and the scale will increase to US$1.09 billion in 2032. Consumers pay more and more attention to their personal image. A mouthful of white teeth can leave a good impression on people, and the demand for teeth whitening is increasing.
- Online channel advantages: Social media platforms such as TikTok and Instagram are highly popular. Brands can display the effects and usage of teeth whitening products through short videos and live broadcasts. For example, the Whites Beaconsfield brand relies on TikTok to promote whitening teeth stickers and has sold 44,300 orders in the past 30 days. E-commerce platforms also provide a convenient channel for the sales of teeth whitening products, breaking through geographical restrictions and reaching a wider range of consumers.
- Rich and diverse products: There are many teeth whitening products on the market, such as whitening toothpaste, whitening tooth strips, and teeth whitening devices, which meet the needs and budgets of different consumers, and are easy to operate and can be used by consumers at home.
Challenges
Uneven product quality: The quality of teeth whitening products on the market is uneven. Some bad merchants use inferior raw materials or false propaganda in pursuit of profits, which leads to a crisis of trust in online teeth whitening products among consumers.
Fierce market competition: The growth of the teeth whitening market has attracted many brands and merchants, and the competition is fierce. When searching for teeth whitening products online, a large number of brands and products will appear. For example, the whitening toothpaste market has fierce competition among brands such as Yunnan Baiyao and Canban.
Professional trust issues: Teeth whitening involves oral health. Some consumers trust offline professional dentists more and have doubts about the effectiveness and safety of online products and services.